Set Your Beats to the Rhythm of Mumbai

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Posted on January 11th, 2011 in Editors, News

Saregama India Ltd is proud to announce its association with the Standard Chartered Mumbai Marathon. The premiere music company has just released the event anthem.

The anthem has been composed by acclaimed percussion player and composer Taufiq Qureshi. The journey began almost a year back when Taufiq and his band Mumbai Stamp performed during the launch press conference of the Standard Chartered Mumbai Marathon 2010. The magic that the music created reverberated with the magic that is seen every year on the streets of Mumbai during the Marathon. This led to the coming together of Anil Singh (MD Procam International) Taufiq Qureshi and Atul Churamani (VP Saregama India) to create something special for the event and the people of Mumbai. The soul stirring lyrics of the song have been penned by award winning journalist Rachana Dixit and vocals are by youth icon Shaan. The anthem, with its inspiring lyrics, has a unique percussion track created by Taufiq on items of daily use.

Says the master percussionist, “It was a challenge creating a song that would be relevant to the spirit of the Marathon and also combine it with the reality of Mumbai. That’s how I came up with the idea of a percussion track played on items of daily use by the average Mumbaikar.”

Shaan says, “The song has incredible energy and I was blown away when I first heard the track. The lyrics are perfect for the spirit of the marathon and I’m really proud to be associated with the project.”

The Standard Chartered Mumbai Marathon Anthem is available on an album that also features recent popular hits from Saregama’s incredible catalogue.

Says Atul Churamani, Vice President, Saregama, “It’s a great honour to be part of a project that resonates with the spirit of the city. The song created by Taufiq, Shaan and Rachna is a great sporting anthem.”

Procam International is the promoter of the Standard Chartered Mumbai Marathon and its Managing Director Anil Singh says, “The anthem is being released after listening to Taufiq and his band perform and it left us mesmerized. It was only after this that we felt the Standard Chartered Mumbai Marathon deserves an anthem that can leave everyone spellbound. The anthem will be an inspiration to the over 38,000 participants as well as the over nine million enthusiasts who support the marathon each year.”

The anthem captures the passion which the event has been able to generate and is a tribute to the people of Mumbai who have made this tremendous event possible. The anthem will also inspire more people to get into the marathon mood and put on their running shoes or come out on the streets to support the runners.

The anthem has already started playing on radio stations and is available on the mobile networks. The Standard Chartered Mumbai Marathon will be run on January 16, 2011.

To make the Standard Chartered Mumbai Marathon your caller tune SMS SCMMM to 54646*
*Standard Operator Rates Apply, Conditions Apply

Kuch Toh Bolo!

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