For their newest release, Isi Life Mein, Rajshri has taken a unique step so that fans can see the fresh new film in a fresh new way. As well as releasing worldwide in theaters, the film is also now available for pay per view on Rajshri’s website. Fans worldwide can pay (in the US it is $4.99), then download and watch the film on www.rajshri.com/isilifemein! This is the second film that Rajshri has released both in theaters and online, the first was Vivaah in 2006. It is a fantastic way for Hindi film lovers who may not have an opportunity to see new releases in the theater to get their Bollywood fix and not have to wait for the DVD.
Starring newcomers Akshay Oberoi and Sandeepa Dhar, Isi Life Mein is a new take on the traditional rom-com but includes of course, song, dance, and romance. It is about what happens when an aamchi Mumbai guy meets a small town girl. It is about following your dreams and living your life…Isi Life Mein! Produced by Sooraj Barjatya, the film was written directed by Vidhi Kasliwal.
Star Akshay is excited that the film is being offered online as well! He told us, “I remember, when I was studying in the US, I really wanted to watch Vivaah, but it wasn’t playing in a cinema near me. However, I was able to download it via Rajshri.com! I am glad that Rajshri is making an effort to reach out to more and more people via platform that is easily accessible!”
So if you haven’t seen the film, which we said was “a feel good Desi love story that has all the ingredients needed to entertain you with a dash of a social message”, log on to Rajshri.com and catch Isi Life Mein!