Rajshri Productions’ numerous blockbusters have always been known for their mind-blowing songs. Over the years, the legendary banner has amply proved just how seriously it takes its film’s music. So, it was hardly surprising that the glittering unveiling of their latest film, Isi Life Mein, and its music launch appeared more like a film’s release!
What made this lavish affair different from other such events was the predominance of the youth brigade during the launch. The young, debutant director Vidhi Kasliwal as well as the lead pair, who are also newcomers, Akshay Oberoi and Sandeepa Dhar were there at the fabulous event. The two stars, lookin fab, got cheers applause after their surprise performance to ‘Isi Umar Mein’ from the OST!
Also there were the highly talented music directors, Manmeet and Harmeet from Meet Bros Anjjan who have composed the fabulous peppy music of Isi Life Mein…! The other cast members including freshers who are actual students from various colleges all over Mumbai were present as well.
The guest list at the gala event read like a veritable who’s who of Bollywood, beginning from actors Mohnish Behl and wife Ekta Behl, director Jagmohan Mundhra, architect Noshir Talati, Paulomi Dhawan, Prachee Shah, lyric writer Manoj Muntashir, singers Udit Narayan, and Vidhi’s uncle, director Sooraj Barjatya and Vikas Kasliwal of Landmarc Leisure Corporation Ltd..
“The film revolves around the lives of college students. And in keeping with the youthful spirit of the story, the compositions are full of pep and zing,” said Manmeet, one of the Meet Bros, on being asked about the kind of music in the film. “We have included varied genres like hip hop, folk, rock, pop and devotional as well,” he added.
Vidhi has assisted Sooraj Barjatya first in Vivah and then Kaushik Ghatak in Ek Vivaah Aisa Bhi, before embarking on her solo directorial venture. Talking about Isi Life Mein she said, “The movie revolves around the lives of two teenagers in today’s world and the belief that one not only has the right to dream but also the ability to fulfil one’s dreams, Isi Life Mein…!” Going on to reveal “I have been able to recreate many scenes in the film based on what I had observed during my holidays in my hometown and in college in Mumbai.”
*Isi Life Mein*…! is primarily a journey of a small town girl, belonging to a traditional family, who has been conditioned to believe that dreams are far from reality. With her mother’s help, she lands up attending a Mumbai college where she meets a boy and his quirky gang of friends. At first she is taken aback by how different they are in the way they dress in the way they speak, in the way they are; but as she gets to know them better, she realizes that no matter how different they all are on the outside, deep down they are all alike. They too are facing the trials of adolescence just like she is. From then on begins her new journey where the boy and the gang make her believe that she not only has the right to dream but also the capability to accomplish all her dreams… Isi Life Mein…!
Isi Life Mein…! is all set for a December 24 release.
Check out these exclusive shots from the event!
Ajit Barjatya, Kamal Barjatya and Rajkumar Barjatya
Akshay Oberoi and Sandeepa Dhar
Director Vidhi Kasliwal and Sooraj Barjatya
Ekta and Mohnish Behl
Jagmohan Mundhra and PK Gupta
Mohnish Behl and Rajkumar Barjatya
Rajkumar Barjatya and Sooraj Barjatya
Sandeepa Dhar, Vidhi Kasliwal and Akshay Oberoi
Sooraj Barjatya, actor Sandeepa dhar and director Vidhi Kasliwal
Vikas Kasliwal and Vidhi Kasliwal
Vikas Kasliwal and Vidhi Kasliwal
Kamal Kumar Barjatya, Sridhar Subramaniam from Sony Music, Vikas Kasliwal, Director Sooraj Barjatya,
Director Vidhi Kasliwal, Udit Narayan, Harmeet & Manmeet from Meet Bros, Anjjan and Manoj Muntashir