Reliance BIG Home Video has been the undisputed market leader in the International Home Video segment since the past 2 years, as the exclusive licensee of Warner Home Video, Paramount Home Entertainment, Dreamworks Studios & Universal Studios Home Entertainment churns out hits after hits. After International, it is fast emerging as a leader in the Domestic Home Video segment as well. The latest retail charts are a testimony to Reliance BIG Home Video’s dominance in both English & Hindi Home Video segment.
At present, 3 of their Hindi Home Video releases are vying for the top 3 slots including Well Done Abba at No. 1, followed by Atithi Tum Kab Jaoge at No. 2 & My Name Is Khan at No. 3. In addition, 6 of their International Home Videos are in the top International charts with blockbusters such as Sherlock Holmes, Harry Potter & the Half Blood Prince, Barbie in a Mermaid Tale, Ninja Assassin, Hangover & The Final Destination.
Ms. Sweta Agnihotri, Chief Operating Officer of Reliance BIG Home Video, says, “We are pleased with our market dominance in both Domestic & International Home Video & this has been achieved by our strong distribution network, marketing capabilities, product innovation, dub strategy & complete focus on content and consumer.”
Further commenting on the strategy of the organization, she elaborates, “In the domestic arena, the strategy to acquire selective quality cinema has paid off. Our Home Video titles comes in premium packaging, with international standards of quality and are a true collector’s edition with special features and value adds. Our pricing strategy has been based on the philosophy that the consumer is willing to pay for good quality content. Innovative marketing has played a crucial role not only in supporting sales but also brand building. The company has focused on new age media including internet, social networks, mobile, viral marketing, OOH combined strategically with ATL & BTL mediums like TV, radio, internet, press, outdoor, on ground activation and retail promotion. This has ensured an all encompassing high decibel marketing campaign for our titles.”
“Moving forward, we are going to continuously delight the consumer with the finest ‘quality’ Hindi & English films”, is her promise for the future.