Excel Entertainment has a unique plan in place for the promotions of their upcoming Don 2 , which of course stars Shah Rukh Khan reprising his hit role. Every Friday leading up to the release on December 23rd we will get a little peek into the film and Don’s character. Director Farhan Akhtar explains: “Don Says is a fun way to get audiences back into the Don frame of mind, enjoy his wit and sharp repartee before they can watch the film.”
Adding, ‘Don Says’ is a re-introduction for the audience to Don’s philosophy of life and his opinion on people who are either with him or against him.”
Producer Ritesh Sidhwani says, “Don’s character is known for his style, personality and attitude and with ‘Don Says’ we are just reiterating the same. Even in the earlier ‘Don’ there were a few dialogues that became very iconic and are remembered till date. So with ‘Don Says’ there will be a new quote released every week which are witty and go with Don’s persona”.
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Stay tuned we will be bringing you all eleven, yep only 11 weeks until Don 2 hits screens!