Making it a first of sorts, Studio 18 has pushed the envelope on emerging rights by licensing the Hotel VoD rights of five top TIFC films for China & Macau – Jab We Met, Welcome, Singh Is Kinng, Kidnap and Golmaal Returns. The globalisation of Bollywood and the enormous tourist traffic in China is expected to trigger an uptake of these titles.
While Hollywood studios are known to place their blockbusters in hotel rooms for customers to pay and watch, Bollywood content had not made any significant breakthrough so far.
Conventionally, films sourced by established hotels in the region comprises adult and non-adult content from US, China, Japan, Europe and Korea. TIFC’s Indian titles will be placed on the interactive entertainment system of bedrooms in three of the topmost hotels of Macau – Venetian, Sands Casino and Four Seasons.
Remarked Tanuj Garg, Head of International Business, Studio 18, “This initiative with our preferred content aggregator is in line with our continuing endeavour to create new and unconventional revenue streams for the organisation’s library titles and keep their monetization active.”