Bend It Like Beckham-helmer Gurinder Chadha’s keenly awaited romantic comedy It’s A Wonderful Afterlife, presented by Indian Films in association with Studio 18, is ready for a release within a year of commencement of its principal photography.
Noted mainstream distributors, Icon, are releasing it in the UK on Wednesday April 21 while Studio 18 will release it in India and Pakistan on Friday May 7. A massive launch for the film is taking place in the form of not one but two red carpet premieres.
The London premiere being held at the prestigious Odeon West End, Leicester Square, on April 12, will be followed by a regional premiere on April 14 in Birmingham at Vue Star City. The theme for the London premiere is ‘Indian wedding’.
Chadha, along with Goldy Notay (Roopi Sethi), the US-based Sendhil Ramamurthy (Detective Murthy) and Shabana Azmi (Mrs. Sethi), among the film’s ensemble international cast, will be attending the glitzy events.
In true Chadha style, the film is a humorous account of a Punjabi mother’s desperate measures to get her fat daughter married to a tall, dark and handsome hunk!