Stars are going to many lengths for film promotions leading up to its release day. The latest publicity event was when the on-screen couple of Chance Pe Dance, Shahid Kapoor and Genelia D’souza spent a night in a car together.
Apparently, this was the first promotion of its kind that Bollywood has ever seen. They were behind tinted glass and slept in their seats with an audience outside with no makeup or any crew around.
In an interview with the media about the unusual event, Genelia said, “Our characters believe in making the most of each day which is exactly what our attempt suggests.” Shahid added, “It should be fun… Genelia is quite entertaining.”
Shahid, Genilia and Ken Ghosh (director of Chance Pe Dance) didn’t forget about their Twitter followers. From the event, Genelia tweeted, “Havin a gr8 time..Shahid,ken,ahmed n me r freakin out n d media is really liftin r spirits.. Kudos 2dem n 2all of ul who r watchin us: )”
Prior to the event, Shahid simply said, “So I’m spendin da nite in a car”. A few hours later, he tweeted, “Still in da car still awake …. :)” followed by, “Roadtrips r so much fun man”.
Ken uploaded a photo of toothpaste graffiti saying, “Using toothpaste shahid made a poster on the windscreen of the car “.
The duo seemed to be full of energy even after the event, as Genelia sent the following tweets:
“Wat an event.Super super super..Stayd up d whole nite..can’t believe I actually didn’t sleep a wink..”
She went on to say that the event was very candid with the media with everyone feeling like “one big team”. Finally, “Good night tweeple.. Off 2sleep bein totally satisfied wit d event.. N a big shout out 2all u guys who follwd us on d live coverage “
Judging from his tweets, Shahid said he was sleep deprived and tweeted, “Bak home wat a nite …. Super fun not slept a wink ……”
Future Bollywood film promotions will have to do something quite outrageous to top what the team of Chance Pe Dance has done!