UTV Motion Pictures and Dharma Productions are set for the release of their next co-production Ek Main aur Ekk Tu, hitting cinemas in the UK on 10thFebruary 2012.
After Ra.One and Agneepath, Ek Main aur Ekk Tu will now be the third Hindi film to show at the Cineworld Sky Superscreen at The O2 in London from Friday onwards.
The Sky Superscreen at The O2 is Europe’s biggest non-IMAX screen and was earlier sold out for Dharma Productions last release, Agneepath featuring Hritihik Roshan and Priyanka Chopra.
The screen has a capacity of up to 770 seats and some shows of the new Imran-Kareena starrer will be shown there for the first four days.
While the trailer was premiered on the Superscreen a few weeks ago, film buffs are excited to see the much awaited film on the big screen.
“The Ek Main aur Ekk Tu trailer really popped on the Sky Superscreen at Cineworld O2, as it is indeed vibrant and full of colour. Many of the cool moments from the movie, were shown in snippets and the soundtrack and its peppy vibe were apparent. The crowds who watched the trailer before Nanban (the Tamil remake of 3 Idiots) and Agneepath, responded well to the trailer and EMAET has been causing quite a lot of buzz in the UK,” says Ashanti Omkar, BBC Publishing contributing editor for Cineworld Unlimited magazine.
Speaking about Indian films showing at the Sky Superscreen she further added: “It is also an exciting new development that Indian films are getting top billing at the Cinworld Superscreen, just as Ra.One premiered there and ran in 3D at the screen, followed by the Tamil film Nanban and then Agneepath, which filled the screen on opening weekend evenings. Following that success, it transpires that the screen is showing Ek Main Aur Ekk Tu for 4 nights including its release night, at the 8pm screening. It is very likely that all 770 seats will be occupied and the film’s fun rom-com like vibe fits in well with its near Valentines release.”
The film which stars Imran Khan and Kareena Kapoor in pivotal roles has been written and directed by debutant Shakun Batra and produced by Karan Johar, who is well known for romantic love stories.
Commenting about the likes and dislikes of the UK audience, Johar recently said on TV show: “ UK audiences like Family films and its very strange, sometimes films that do well in Bihar, do well in the UK. The people there like good looking clothes, good looking wedding songs etc. They don’t react to anything new.”
It may be noted here that five films in the top ten all-time highest grossing Bollywood films at the UK Box Office are produced by Karan Johar’s Dharma Productions. His latest offering Ek Main aur Ekk Tu will release across UK cinemas this Friday on 10th February.
Watch Imran and Kareena promoting the film at Cineworld Feltham here: