Celebrity Cricket League (CCL) is getting bigger and bigger, with over three hundred stars from all over participating in the adrenaline pumping cricket matches. Now to add more glamour to the game, director Shrikumar has shot a campaign with more than 40 actors from all eight teams. This will be the first time that such a big campaign has ever been shot, with stars from all over and across five states like Cochin, Cheenai, Bangalore, Kolkatta and Mumbai. The biggest of names, like Suniel Shetty, Ram Charan, Venkatesh, Genelia, Kangana, Mohanlal, Charmee, Bobby Deol, Ritesh Deshmukh, Vishal, Manoj Tiwari, Sudeep, Jeet and Raima Sen have participated in the campaign.
CCL is termed as star wars, as we have stars from eight states competing with spirit against each other; hence we have star cricketers completely in action on the field, and to add to the glamour, their brand ambassadors will pose for their teams. We have Prachi Hegde who is the Brand Ambasador for the Bhojpuri team. Raima Sen is the brand ambassador for the Bengali team, Kangna Ranaut is the brand ambassador for Mumbais team, Genelia D’Souza is the brand ambassador for Ritesh Deshmukh’s team and Charmee Kaur as the brand ambassador of Hyderabad team.
The campaign has been conceptualized and directed by Sreekumar, who has earlier directed many commercials with almost 27 leading stars. One of them is the Kalyan jewelers ad with Amitabh Bachchan and Aishwarya Rai. “Shooting the CCL campaign was a mind blowing experience. I have worked with stars individually in different commercials but this was a challenge which I thoroughly enjoyed as there were 40 stars under one roof to deal with. But let me tell you they were all hard-core professionals and co-operated. They wanted to promote their teams and were clear on what they had to do. What is more interesting is that when compared to IPL, CCL is going to be bigger because it has a nativity factor. The heroes are playing for their own states” says Sreekumar.
The director adds further “It’s star wars out there on the field with each player being responsible for their state and I had shot them and added the monuments representing their states like we have the Gateway of India from Mumbai, the Charminar of Hyderabad and Golconda fort of Karnataka. Each team invades the other. The one team that invades all of them will be the winner. The heroes are larger than life and we have shot the campaign like that. The actors will be diving and jumping in the air from a height of 50 feet. It was interesting ten day shoot. We shot at Kolkatta, Chennai, Cochin, Bangalore and Mumbai.”
The brand ambassadors of each team have also been a part of the campaign. “They are like the cheer leaders to instill confidence in the male cricketers” he adds.