UTV, Kareena Kapoor and Madhur Bhandarkar are pulling out all stops to promote their upcoming film Heroine. As part of the promotion, the team made a grand entry for an event in Dubai on 3rd Sept that left audience and media spellbound. True to the glamorous and stylish spirit of the film, Kareena, Madhur and Siddharth Roy Kapur addressed a press conference on a cruise in the city and the stylish ‘HEROINE’ alighted the cruise at Jebel resort aboard a sea plane.
Excited to be a part of this gala event actress Kareena Kapoor said, “True to the role that I am playing in Heroine, this event in Dubai will let me relive the moment of playing the role of a star once again. This is truly an original and creative one and I am glad I am a part of it.”
“This will be the first time for any film to have implemented such an innovative promotional activity. Only my Heroine Kareena could have carried this off with much aplomb like her role in the film,” said director Madhur Bhandarkar.
“We have planned the marketing of Heroine very creatively and in sync with the glamour quotient of the film. Kareena and Madhur have been involved in the planning process with us and we are happy to have this event in Dubai, ” said Siddharth Roy Kapur, Managing Director – Studios, Disney UTV.