Eros International will have a big presence at this year’s Cannes Film Festival, introducing not one but three of their big projects – Kambakkht Ishq, Love Aaj Kal and Aladin!
Sunil Lulla, Executive Director and President of Eros said in a press release, “With the multi-faceted global fan base of Indian cinema standing at 3.6 billion, we want to be at the forefront of meeting the ever-increasing demands of audiences by pioneering innovative film content. Through our vision and innovative content, we have been instrumental in increasing the mainstream appetite for films of Indian origin or those encapsulating a strong essence of Indian sensibilities, as well as servicing the emerged market among contemporary Indian audiences that wants to consume Indian films that are truly ‘international’ in style, subject and content. It has been our objective to increase the level of expectancy for the films of our genre year after year, 2009 being of no exception as with great pride we introduce three extraordinary film projects at Cannes.”
As one of the most highly anticipated films of 2009 Kambakkht Ishq is Eros’ foray into a new collaboration with Bollywood and Hollywood. The film stars both Bollywood (Akshay Kumar, Kareena Kapoor) and Hollywood (Sylvester Stallone, Brandon Routh and Denise Richards) celebrities. According to a press release, “Kambakkht Ishq celebrates the ‘on screen’ synergy between the artists themselves. Whilst the film stays true to its rooted Bollywood principles as a genre, Kambakkht Ishq is a major example of Eros International’s aim to redefine Indian cinema according to changing tastes of both mainstream audiences, as well as domestic audiences in India.” Both Akshay Kumar and Kareena Kapoor are scheduled to appear at Cannes to represent the film.
Another exciting film making its debut on the world stage is Love Aaj Kal which stars Saif Ali Khan Deepika Padukone and Rishi Kapooor. “Love Aaj Kal will set a new precedent for the love story sub-genre for which Indian cinema is so famous. One of the most enrapturing romances of modern times, marrying traditional Indian cinema with the energy and exuberance of young love.” The film is a co-production between Eros and Saif’s home banner Illuminati Films and is being directed by Imtiaz Ali of Jab We Met Fame.
Eros is also announcing the Amitabh Bachchan, Riteish Deshmukh, Sanjay Dutt and debutante Jacqueline Fernandez starrer Aladin. The film, states the press release, is “One of the most unique Indian film productions of recent times — a larger than life family adventure heralding a modern day adaptation of an age old story.” The special effects to bring this story to life have been created by EyeQube Studio and take, “the celluloid world of special effects to an entirely new stratum.”
We will be keep you up to date and in the know about these three fabulous projects so watch this space for more!