The names of the movies that are coming up in the next few months seem to be getting more and more unusual. In fact, while some are completely English, others are a collaboration of both—fusion style titles or completely Hindi. English, Hindi or both, the titles are funny, thought provoking and even vile but will definitely bring in audiences.
Besides My Name is Khan, which Karan Johar is directing and producing, Johar is also producing Wake Up Sid. Also Farhan Akhtar is starring and producing Kartik Calling Kartik. In fact, the title is exactly what Akhtar was attracted to before he heard the script, “Isn’t that an intriguing title? It’s supposed to generate curiosity. And to that extent it succeeds.”
In a similar style, a multitude of movies with odd titles include, Raj Kumar Santoshi’s Ajab Prem Ki Ghazab Kahani, Rajat Kapur’s Rectangular Love Story, Shyam Benegal’s Abba Ka Kuan, Deepti Naval’s Do Paise Ki Dhoop, Chaar Aane Ki Baarish, Sanjay Dutt starrer Chatur Singh Two Star, Vishal Bhardwaj’s Kaminey, and Atul Pandey’s Jalebi Culture and Laaton Ke Bhoot.
In the past, interesting titles have managed to bring in crowds, including Taxi No. 9211, Honeymoon Travels Private Ltd, and recently Dev D which was a modern take on Devdas. Hinglish titles too have been ones that create curiosity and are enticing for the youth including Carry On Pandu, Love Khichdi, Deewana Must Die and the upcoming Toonpur Ka Superhero. With primarily most of the audiences being the youth, the producers are hoping to draw in the younger audiences and hoping that the titles will do exactly that.