Imran Khan and Parineeti Chopra are the new ambassadors for the soft drink ‘Maaza’, which is a product from the Coca-Cola house. The two are said to be young achievers with a refreshing new outlook to the world. The campaign has added love and is themed ‘Har Mausam Love, Har Mausam Aam’.
Speaking about the campaign, Vice President, Juice business and SWA, Coca-Cola India and South West Asia, Neeraj Garg, said, “With the new campaign, we are scaling up the brand’s philosophy by bringing in the element of ‘Love’, to add an interesting and refreshing twist to Maaza’s promise of ‘Har Mausam Aam’.”
Imran Khan says “I am delighted to be associated with Maaza, a beverage that I have grown up with and enjoyed on several occasions. I am a mango lover and totally relish the fruit and Maaza provides real mango experience.”
Parineeti Chopra also adds “I am extremely excited to be associated with Maaza. For me, Maaza has always been about simple yet unforgettable fun moments, with an undercurrent of innocent mischief and these are some traits which we both have in common.”
The campaign titled ‘Switty’ has been theorized by America based advertising company Leo Burnett (Delhi) and directed by Jayant Rohatgi. The add goes on as representing Parineeti Chopra as a beautiful young girl who is crazy about mangoes. Even though there are countless boys in the neighbourhood eager for her attention, she coyly mentions that her heart will belong to the one who can get her mangoes even in off-season. Here’s where Imran Khan scores over all others by satiating her love for mangoes with the all-season mango delight in a bottle – Maaza.