It’s finally here. The first promo of Aditya Chopra’s latest movie, Rab Ne Bana Di Jodi, is officially out. In the one minute promo, we get two quick shots of the debutant actress, young Anushka Sharma. Then Shah Rukh Khan appears as the character we saw in the first look poster. His hair matted down, dorky glasses, a mustache. He’s dancing in the streets, interacting with others, and we get a peek of Anushka riding in a rickshaw. In the end, we see SRK and Anushka together, with SRK putting a bit of sindoor on Anushka’s forehead. He turns away, and she takes the opportunity to smear the color onto his cheek. A very cute moment.
As for the song, ‘Haule Haule’, it is sung by Sukhwinder Singh. It’s a bit typical, but it fits the scene. Salim-Suleman have a lot to live up to with the music for RNBDJ, it seems they’ve gotten off on the right foot. The song is nothing mind blowing, but as most songs, it will probably grow on you.
Overall, it’s a nice first promo. Maybe fans were expecting to see a big compilation of scenes, with powerful background music, lots of great shots of the movie, but YRF gives us a song instead, even before the soundtrack has released. This first promo, like it or not, certainly has everyone talking and again it looks like Yash Raj knows exactly what they are doing.