Here at Bollyspice we don’t just like to talk about all things Bollywood but we also like to share our discoveries of fashion labels with our readers; Nuksha is one label we feel you need to know about.
The online home for stylistas and trendsetters, Asian fashion label Nuksha features the work of next generation design talent located worldwide, who have collaborated their prowess and vision to provide style-conscious consumers with on trend Asian fashion designs and collections.
Nuksha united the Asian fashion community across the globe as one by showcasing the work of an international team of designers based in London, New York, Pakistan, Dubai and India. The designers chosen by Nuksha stand out due to their innovative designs and their willingness to experiment expanding on the parameters of Asian fashion.
Before a design is featured on the site Nuksha’s international Board of Designers vets it. The website reflects the style and innovation instilled in the Nuksha label. Designs are categorised into Sarees and Semi Formal Wear across bi-annual collections. A Bespoke service is also available whereby clients can liaise with their choice of designer in London, New York, Dubai, Pakistan or India to create the perfect, one-off piece. The website is easy to use and clients can buy an outfit in four, simple clicks, with free shipping.
Saeed Awan is the 24-year-old founder of Nuksha. The legal professional explains why he founded Nuksha.
“There is a huge gap in the market at the moment, where Asian clothing is just being mass produced without much thought going into the design element of the outfits. It seems as though most designs are either being designed in India or Pakistan without the thought of whether the western public will like this. The huge shock was when I realised that the Asian fashion industry here in the UK is actually three years behind that of Pakistan and India.”
Saeed Awan went on to explain, “I created Nuksha as an international fashion hub. Meaning that no part of the world will ever be out of tune with where Asian fashion is at. So the UK and USA should never be behind Asian fashion in Pakistan, India or Dubai as they are the leaders. I did this by creating an experienced team of global talent and decided to endorse it under one umbrella. This way, people will know that Nuksha is showcasing the latest designs in the Asian fashion industry.”