Om Shanti Om proved to be the big hit at the 58th Berlin Film Festival- the Berlinale. Tickets for the four screenings of the movie, which premiered in London last year, were sold out within minutes and were exchanging hands on the Internet for up to 10 times the original price.
Shah Rukh Khan was mobbed by over 500 fans when he arrived for the festival which, also saw major successes for Martin Scorsese’s Shine a Light and Madonna’s Filth and Wisdom. Eros International’s Benjamin Bach said, “It’s a great excitement to bring Om Shanti Om to Berlin Film Festival, as it is the epitome of Bollywood. Eros has always enjoyed a fantastic relationship with Shah Rukh Khan and it is our pleasure working with him for Om Shanti Om.”