Rakesh and Hrithik Roshan unveiled the official merchandize for their hit film franchise Krrish, recently. The launch took place at a Pantaloons’ store.
Dream Theatre Pvt. Ltd. – the Brand Management and Licensing Agency – tied hands with Producer / Director Rakesh Roshan’s FilmKraft to launch the Krrish 3 Merchandise and make it available to the adoring fans world over.
Hrithik Roshan said, “Krrish is a symbol of courage, strength, power and harmony. The values that define Krrish have by far, had the biggest impact on my life. This symbol has constantly helped me find the hero within through many of my innumerable struggles. Let’s make it our mission to live the best life possible, and take our weaknesses and use it to fuel our strengths. I believe in the Krrish inside all of us.”
The character of Krrish, India’s first Superhero, is played by actor Hrithik Roshan. 10 days prior to the release of the much awaited sequel, Krrish 3, the launch by the father-son duo revealed how fans have more than 150 products to choose, from the merchandize line! The Krrish 3 collection includes toys, apparel, figures, accessories and much more.