BOSS ties-up with classic comic book Chacha Chaudhary

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We all have grown up reading one of the most popular comic books of India ‘Chacha Chaudhary’  which has become a cult brand & has sold over 10 million copies over the years!

‘Chacha Chaudhary’ is our country’s most favorite comic and there have been generations who have been reading this classic, and for the first time in the history of Indian Comic Books Chacha Chaudhary will have a tie-up with Bollywood, in Akshay Kumar’s forthcoming film BOSS.

Well! There is certain kind of similarity between BOSS & ‘Chacha Chaudhary’, who is a middle class Indian, frail but very intelligent old man and helps people in distress by solving their problem, on the other hand our BOSS -Akshay Kumar also helps people who are in trouble but in his own fun way!

This special edition of comic which will be printed in English & Hindi will be launched officially by Akshay Kumar in Delhi himself who has been a huge fan of this comic since his childhood days.

When quizzed Akshay about it, he excitedly said, “I have been a fan of Chacha Chaudhary and Sabu since my childhood. I feel honored that my character of BOSS will now be featured alongside them in a special comic book.”

The story is going to be new for this particular edition and will revolve around the theme of the comic where the BOSS Akshay Kumar will join Chacha Chaudhary & help him fight out the enemies!

Speaking about the tie-up of BOSS with Chacha Chaudhary Head of Marketing of Viacom 18 Motion Pictures Rudrarup Dutta said, “Chacha Chaudhary is a legendary Indian character, an entire generation has grown up reading Diamond Comics’ Chacha Chaudhary. This special edition will have the BOSS ‘Akshay Kumar’ join the team to vanquish their enemies. Apart from a unique medium which connects with the target audience, especially children to promote the film it also is a matter of pride to be part of this ‘collector’s  edition’ of one of the most loved Indian comic books.

With BOSS due to release in about 2 weeks, the promotions are in full swing. While some time ago Akki was seen making a grand entry on the Bigg BOSS premiere night show with Salman and a lot media events have taken place in last one month. Now Akshay Kumar is taking the promotion blitzkrieg to a notch above by bringing in the cult comic book series “Chacha Choudhry” along with BOSS. The generations have grown up reading these comics and it seems like the most apt brand fit for a family entertainer like BOSS.

BOSS releases on 16th October 2013 through Krian Media internationally and Tip Top Entertainment in the UK. BOSS is produced by Viacom18 Motion Pictures in association with Cape of Good Films and Ashwin Varde Productions.

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