On October 9th, Shah Rukh Khan, Deepika Padukone, Shreyas Talpade and Arjun Rampal will be walking the ramp for a fashion show of Om Shanti Om’s costumes.
Director Farah Khan explained, “It’s a tie-up with Shopper’s Stop. On October 9, Shah Rukh, Deepika and the other stars will walk the ramp at a show at the Grand Hyatt wearing costumes from OSO. Shopper’s Stop will also launch an OSO clothesline based on the film’s unique look.” This “unique look” was styled by some of the best in the business including: Manish Malhotra, Karan Johar and Sanjiv Mulchandani.
“Being market leaders and innovators in retail, Shopper’s Stop has set many trends in the past. This unique association with OSO will surely set a new trend,” said Govinda Srikhande, CEO, Shopper’s Stop.
Since the film is set in the 70’s, as well as present day, the company will be offering two different lines. “One will be a retro line inspired by the vintage costumes, while the other will be a contemporary line. Apart from being affordable, both lines are extremely trendy. Shah Rukh will wear the modern line on the ramp, while Deepika will wear retro outfits from the film. Arjun (Rampal) plays a producer in OSO, so his clothes are formal suits and leather jackets, similar to what Vinod Khanna used to wear back then. Shreyas wears shirts with pop art and stretched fabric!” added Farah.
Besides this exciting event, Farah has also several other cool merchandising promotions lined up.“Brands like Maybelline have joined in to produce a line of make-up based on Deepika’s look (she’s also the company’s brand ambassador) and Sia for jewellery.”
Will we see Farah making her way down the runway? “I won’t be sashaying down the ramp, Unless you want me to do the elephant walk!” she said jokingly referring to her pregnancy with triplets. And though SRK is shy about doing these sort of things, according to Farah, he did agree to do this one because it was a promotional tie-in for the movie.
We are sure Shah Rukh will look great and captivate the audience along with his other cast members! We wish we could be one of those audience members and definitely plan to be one when Om Shanti Om releases in theatres.