We have a story about a new cool tie-up for movie promotion once again brought about by Tanaaz Bhatia and Bottomline Media. Ice cream maker Baskin Robbins tried bridging the gap with love and happiness by associating with a very sweet romantic film, “Gori Tere Pyaar Mein” produced by Dharma Productions which released on 15th November 2013.
Baskin Robbins introduced a flavor of the month – “Fantastic Love Island” which was inspired by the theme of the film. The tie up was promoted across all the 500+ Baskin Robbins outlets pan India with co-branded collaterals.
Co-branded posters and danglers served the purpose of having in-store branding across all the outlets to garner maximum attention for the tie up. BottomlineMedia Pvt Ltd, is the agency behind this romantic endeavor of Movie and the flavor from Baskin’s. Tanaaz Bhatia, Managing Director, Bottomline Media Pvt. Ltd adds, “We are happy to be a catalyst for spreading Happiness and Love through this association. It’s great working with Baskin and creating an experience for the people to cherish”
Baskin Robinns , created contests, that gave everyone a chance to get to meet the cast . #GTPMWITHBR started trending and the winners got a chance to meet Imraan Khan and Kareena Kapoor Khan as a reward.