Coca Cola has launched an extensive campaign centered around their new slogan, “Sabka Thanda Ek.” Named “Speed Jamming”, this is a search for the “Coolest Couple” in the country. This contest is geared mostly towards the youth, and interested persons can compete through CDMA cell phones, by logging onto myenjoyzone.com, or by attending one of the ground events taking place at Delhi, Mumbai, Bangalore, Chandigarh, and Pune.
Kashmira Chadha, the Coca-Cola India marketing director, said “The ‘Sabka Thanda Ek’ campaign is all about bringing people closer together and Speed Jamming. The initiative gives the youngsters an ideal opportunity to both socially connect and also interact with like-minded people.”
Winners of this nation-wide talent hunt will obviously receive prizes as well as the opportunity to meet actor Hrithik Roshan. So are you up for the challenge?