Known for his outstanding muisc for some of the greatest films, shows and singers in the world, recently AR Rahman turned his incredible talent into a smaller piece, not only in length but in media. Mr. Rahman, who is the brand ambassador, has composed the music for the Harman International JBL home audio, multimedia, speakers and car audio products television commercial. As the tag line says: “One instrument brings alive the music they make.”
Apparently, the composer was influenced to a great degree when he saw the rushes for the commercial. He was so inspired that despite a busy work schedule decided to create the music for the ad. The ad has been shot across Leh, where the team experienced extreme weather conditions of snow sleet and storms. It was also shot in bamboo forests of Thailand and in a studio in Mumbai. Oh did we mention he also appears in the video as well?
Talking about the ad Mr Rahman said, “I had a great time shooting and making the music for JBL’s new TV commercial.”
Here is a preview of the ad and the gorgeous music he has created!
The commercial will have a worldwide release on TV from the 26th of October. The theatrical release shall follow from the 1st of November across India. The ad in a 60, 30, 20 and 10 second versions will filter and be aired across the globe. The ad has been produced by Frog Unlimited and directed by Kabir Sadanand. The creatives are the brain child of Edward Anthony of Stirred Creation, the man behind the vision from Harman is director marketing India, Sameer Shah.
What is really cool, besides the incredble music is that when this preview first appeared online on the Harman India Website it hit almost 5000 views within the first six minutes and crashed the server twice. “We’re very pleased with the overwhelming response we have received on the ad from all the fans of JBL and Rahman,” said Sameer Shah, Director, Marketing, Harman International India.