Eros International Media Ltd. (Eros International), a leading global company in the Indian film entertainment industry and Multi Screen Media Private Limited (Sony Entertainment), one of the largest Indian television network will co-invest and co-produce Shashant Shah’s Bhajathe Raho.
Eros and Sony Entertainment will jointly produce and distribute the film which is currently under production. Directed by Shashant Shah who has previously directed Chalo Dilli for Eros, Bhajathe Raho stars an ensemble cast of Tusshar Kapoor, Ranveer Shorey, Vinay Pathak, Ravi Kissen, Dolly Alhuwalia and others. A fun potboiler, it’s a slice of life film looking at a mid-year release.
Commenting on the tie-up, Sunil Lulla, Managing Director, Eros International Media Ltd said, “We are pleased to announce this strategic relationship between Eros and a global brand like Sony Entertainment. We are looking forward to the potential benefits that both entities will bring to the film with their combined strengths. By extending together our established networks to distribute Bhajathe Raho in India and international markets, we hope to give the film the best release platform”.
N.P Singh, Chief Operating Officer, Multi Screen Media Private Limited added, “As a major Indian television network, we are very happy to enter into this agreement with a leading Indian studio like Eros to develop and release high quality original Indian content to fans of Indian cinema across the world”.