One film which has managed to see sustained hype, momentum and buzz going for it with every passing week is ‘Ek Villain’. The first teaser did the trick, songs caught on well with ‘Galiyan’ topping the charts and once theatrical promo of the Mohit Suri directed film was released, there was no looking back. Some excellent marketing and promotion by Balaji has ensured that the film is pretty much awaited by audience, hence making it red hot in trade and industry as well.
All of this means that the film is set to take an opening of around 60%-70% with high end multiplexes collecting even better on Day One. Even though the film has an adult theme, it hasn’t dampened enthusiasm amongst exhibitors who are expecting good footfalls from the very first show. The starcast comprising of Sidharth Malhotra, Riteish Deshmukh and Shraddha Kapoor has generated good interest too and constant intrigue around the real villain has meant that the film has peaked at just the right time.
By the look of things, ‘Ek Villain’ is all set to be the highest opening film ever for Mohit Suri and it won’t be surprising if it achieves first day of over 10 crore.
Joginder Tuteja tweets @tutejajoginder