Closeup, India’s leading toothpaste brand announced a one of its kind collaboration with Dharma Production’s Yeh Jawaani Hai Deewani. Closeup Deep Action tooth paste has come up with special edition Yeh Jawaani Hai Deewani packs in the market. The event was held at Taj lands End Bandra on on 17th May.
In its unique and a first of its kind brand tie up Closeup brings to its consumer the special edition packs of Closeup Deep Action with the lead pair of Yeh Jawaani Hai Deewani : Ranbir Kapoor and Deepika Padukone on their packs. Additionally the packs will also have Closeup freindship bands specially autographed by Ranbir Kapoor & Deepika Padukone free with them.
Ranbir was especially seen in a good mood and was seen grooving to ‘Badtameez Dil’ signature steps.
Yeh Jawaani Hai Deewani releases on 31st May 2013.