Brand Ambassador Shah Rukh Khan recently launched the TAG Heuer Carrera 1887 Elegance series watches at a special event. Interestingly, “A TAG Heuer was the first luxury watch that I ever bought,” says Shah Rukh Khan. “I remember the sense of achievement that I felt.”
Franck Dardenne – General Manager, TAG Heuer India said, “Shah Rukh Khan has been THE face of TAG Heuer in India since 2003. The fit is perfect; we speak about “beautiful rebels”, we stand for “strength and beauty”; Shah Rukh Khan corresponds perfectly. Look at those past mottos on the advertising visuals; “what are you made of?”, “history begins every morning”; I am amazed seeing the perfect fit of our watches, TAG Heuer and Shah Rukh Khan. It is the case on visuals, it is the case in life; beyond an ambassador, he is a genuine friend of the Brand!”
At the event, Shah Rukh said, “TAG Heuer and I have grown together and it is personally a very special association for me. It’s been a fantastic journey with TAG Heuer and hope to continue achieving more milestones going forward. It’s really a great feeling to be part of four print campaigns of TAG Heuer and a special India TVC. The concept of this new campaign which is ‘beautiful rebels’ has a gentleness to it yet it has the toughness of TAG Heuer, which is what appeals to me the most.”
The actor also talked about working with Katrina Kaif and Anushka Sharma in the upcoming and highly anticipated Yash Chopra film, ““It has been a great pleasure, and an honour to work with both, Anushka and
Katrina. And I call it a learning experience because when you work with young actors, they come in with their own new lingo and have completely different ways of doing things or acting out scenes.”
Adding, “It is wonderful to work with actors who have new ways of doing scenes. The other day, when I was at YRF Studio, I was told by my director that I have acted differently in the film and it is one of the biggest compliments I have ever received. We had a great time working on the film. We have already wrapped up most of the shooting. Everything’s worked out well, and I hope the audience likes it.”
Anyway back to the watches and the hot pics of Shah Rukh at the launch!