Farhan Akhtar, Ritesh Sidhwani and Chairman of Dubai based Riva Group Paul Roy have collaborated to form Excel Media, a company dedicated to the creation of world-class original content across multiple platforms from television and web to gaming. Excel Entertainment’s existing media library will also be exploited across various digital media.
They were on hand to launch the company’s first mobile game Fukrey: Rooftop Runner. The event was attended by the stars of the movie including Pulkit Samrat who plays the lead character Hunny, Varun Sharma who plays Choocha, Manjot Singh who plays Lali and Ali Fazal who plays Zafar.
Excel Entertainment has opened a new arm, Excel Media which will look into creating games and digital content.