Eros International Media Limited (Eros International), a leading global company in the Indian film entertainment industry, has announced a sensational opening weekend of Grand Masti at the box office with an impressive Rs. 55.74 crore gross worldwide. With this, the film has also become the fourth biggest opener of 2013 at the domestic box office.
Distributed by Eros International across 2000 plus screens in India and around 175 screens overseas, Grand Masti opened to a hugely successful first weekend with a gross of Rs. 52.24 crore in India (Net collection of Rs. 40.18 crore) and Rs. 3.5 crore overseas. On Friday, the film netted Rs. 12.51 crore at the Indian box office and added a notable Rs. 13.21 crore on Saturday and Rs. 14.46 crore on Sunday.
Speaking on the occasion, Nandu Ahuja, Sr. VP, India Theatrical, Eros International Media Limited said, ”With its promos soaring up the viewers’ curiosity, the film opened to a thunderous response at the box office with screens packed to capacity, both single screens as well as multiplexes pan India. We expect the film to continue its successful run at the box office with strong word of mouth.”
“With the huge success of this adult comedy, it has become clear that this genre has finally found its place in India and has become hugely popular”, he added.
Commenting on the overseas success, Pranab Kapadia, President- Marketing and Distribution, Eros International Plc, “Grand Masti has done equally well in the overseas markets. Considering the genre, the film has performed exceptionally well. With the film holding up so well during this weekend, we expect it to continue entertaining audiences and enjoy a good run at the box office.”
Produced by Ashok Thakeria and directed by Indra Kumar, the film stars Vivek Oberoi, Aftab Shivdasani and Riteish Deshmukh reprising their roles from the original.