Deepika Padukone, star of the blockbuster Om Shanti Om, has been re-signed as the brand ambassador for Levi Strauss Signature, a brand of the Levi Strauss (India) Pvt. Ltd. Company. ATP Ramani the head of Business for the brand said, “Our association with Deepika is a perfect brand fit and we are delighted to partner with her. She signifies style, good looks, youth, fun and universal appeal – attributes that resonate with our brand values and positioning.”
Deepika said, “It is my pleasure to be associated with a brand that provides such an extensive range of clothing for the urban youth. I look forward to working with Levi Strauss Signature and am happy to endorse the brand.”
The company is also sponsoring a new contest titled Dart-to-Win, with the grand prize being a chance to meet Deepika. Not only will the winner meet Deepika, but they will also get an all expenses paid trip for an entire day. In order to win this fabulous opportunity, contestants must write a few lines or an ode about Deepika. The most creative one, picked by Deepika herself, will be declared the winner. Entries are available at the Levi Strauss Signature stores around India.
But why the title Dart-to-win? Well, the contest also has a second opportunity for contestants to win other prizes. Shoppers who spend Rs. 2500 or more will get to take their chance at throwing darts at a dartboard. With 3 darts they have a chance to win a branded T-shirt, a pair of jeans, a watch or a travel bag.
So start practicing and start writing because the contest runs from now until January 10th, 2008.