Are you ready to play with or against Shah Rukh Khan? You will be able to in the exciting Ra.One the video game. In a unique tie-up Sony Playstation is going to carry the Ra.One video game on their PS2 and PS3 consoles. Ra.One:The Game will not only let you experience the world of the film, but you will also be introduced to the characters since the game will be sort of a prequel to story that takes place in the movie. The game is being designed by UK’s Sony Computer Entertainment Europe and one of the coolest things is that the storyline of the game is based on an idea that star of the film Shah Rukh Khan gave them.
“This is the first time that a major Indian film is also getting a major launch as a video game,” Tanaaz Bhatia of Bottomline Media tells us. Adding, “We are looking at doing out of the box, first and very different marketing strategies so that what we represent really stands out. Team BLM is really excited to be part of this iconic association.”
Players will get to choose to be one of the key characters of the film: Ra.One or G.One during the adventure and through the play of the game be introduced to the various super-powers they have in the film. With six unique characters and more than 20 game play environments from the ‘RA.ONE Universe’, the game entails multi-player action levels, including a robust set of assorted game mode options; it allows gamers to participate in infinite numbers of challenging matches.
One of the things they really worked on to make the game seem real is that characters will look just like the characters in the film. Even cooler is that Shah Rukh Khan has done the voice-overs so you really will be immersed in the Ra.One film world!
It seems Shah Rukh Khan is quite the gamer and the company says the only obvious partnership they could think of doing was with Shah Rukh for this film. According to Atindriya Bose, Country Manager – PlayStation said, “We have always wanted to bring Bollywood IPs on PlayStation platform as the way of connecting to Indian audience. RA.ONE has the right mix of action, environment and imagination that is required to make a good PlayStation game, and with Shah Rukh Khan immense passion and understanding of PlayStation games, we have chanced upon a very unique opportunity of a great game with Indian IP.”
Ready to roll out in September, the game will be available for download through PSN download. Ra.One, the film directed by Anubhav Sinha and starring Shah Rukh Khan, Arjun Rampal and Kareena Kapoor will hit theaters on October 26th! So fans, to hold you over until Diwali get ready to become SRK aka G.One or Arjun Rampal we think aka Ra.One in the virtual reality of Ra.One: The Game!
