The flagship store for India’s first Bollywood inspired fashion label Diva’ni– Where fashion romances Bollywood was launched at special event on May 29th. This special label Diva’ni is brought to you by Yash Raj Films and KBSH Private Limited.
According to the website, Diva’ni draws its vision from late Shri. Yash Chopra, who put as much effort into draping his heroines, as he did in painting beautiful visual imageries on reel. His memorable costumes have catapulted many a heroine to diva, and enamoured a generation of cinema lovers. In the same essence, Diva’ni brings out the diva in every woman, giving her the freedom to wear her mind, expressing her innermost feelings. Diva’ni is freedom, inspired by fashion, film and femininity.
The launch was hosted by Pamela Chopra, who said, “When it was decided to create the first range of cinema-inspired clothing line for women, my husband wanted to be an active part of the designing and execution, but it was not to be and he left us in the initial stages. But, my family decided to bring it to fruition. Everyone knows that Yash believed his heroine was a diva. I’m happy at this outing of YRF and I’m sure Yash is too somewhere up there.”
Also hosting the event was newlywed Rani Mukerji who thanked her fans. Also in attendance were Alia Bhatt, Arjun Kapoor, Parineeti Chopra, Kiran Rao and more.
Check out the pictures from the event.