Durex recently announced that Ranveer Singh was going to be their new Brand Ambassador. Now we have some more new scoop! They are teasing social media with a very intriguing message ‘A SEXY NEW MOVE COMING SOON!’ Ranveer Singh coming together with Durex is in itself, very big news… but the promise of a sexy new move sounds very interesting.
So, what is this new move? We will have to wait and watch until 23rd April, 2014 when all is going to be revealed!
There is a huge buzz around this partnership and people are expecting something very exciting. And, A SEXY NEW MOVE promises exactly that.
Here’s more! Ranveer Singh has also rapped for the advertisement!
As Ranveer said, “As an actor and as an individual, I have a propensity for pushing the envelope, breaking the mould and taking the road less travelled. As such, I constantly endeavour to build an equity that is unique – one that truly stands out from the crowd. Over the past three-and-a-half years that I’ve been a part of the Hindi film industry, I’ve declined several tempting endorsement offers. I’ve been saving my brand virginity for the right one. And now, finally, I’m popping my cherry with the world’s leading brand in Sexual Wellbeing – Durex! Sex is still considered a taboo in our country and the idea behind my association with Durex is to create awareness around sexual wellbeing, promote safe sex and have fun while doing it! After intensive brainstorming, my partners at Durex and I have jointly devised a kickass creative campaign”
Tell us what you think that #DurexNewMove is?