“Ghaaspoos” is what Tabu called Big B upon knowing he was vegetarian in the film Cheeni Kum. However, Bollywood’s very own chocolate boy is all set to make this very “Ghaaspoos” very sexy. Yes, Shahid Kapoor, voted as People for the Ethical Treatment for Animals sexiest vegetarian in the past, is now all set to promote vegetarianism in a new ad campaign.
The string of advertisements are entitled “Chicks Love a Vegetarian” and are shot by talented photographer Atul Kasbekar. In the campaign, Kapoor is seen with two chicks and explaining the pros of opting for a vegetarian lifestyle.
The actor says he believes that being vegetarian is the only way to be. Previous promotions of the cause include campaigns by Lara Dutta and John Abraham.