Balaji is leaving no stone unturned to promote its keenly anticipated Shor In The City.
After seeing the tremendous response for its innovative strategy of premiering the romantic track ‘Saibo’ from Shor in the City on Zee TV’s ‘Pavitra Rishta’, Balaji integrated the track with the soap, ‘Tere Liye’, on Star Plus.
The soft romantic ballad, ‘Saibo’, composed by Sachin-Jigar, written by Sameer and Priya Panchal, and rendered by Toshi & Shreya Ghoshal, featured in the background of the final episode of ‘Tere Liye’, telecast on Saturday, 2nd April.
The soundtrack on Sony Music, which is expected to contain a remixed version of ‘Saibo’ by DJ Suketu in addition to the original, has been slated to release later this week.
If you haven’t see it yet check out the trailer for Shor In The City, which releases in cinemas nationwide on April 28.