Energetic, Interactive and focus on well-being were the hallmarks of the DVD launch function organised by Reliance BIG Home Video. Yoga- Recovery and Rejuvenation is the first of Lara Dutta’s series of DVDs dedicated to fitness and holistic lifestyle. The event which was held at The Westin, Goregaon on 17th November 2010.
The evening started with Managing Director, Big Daddy Productions -Mahesh Bhupathi & Reliance BIG Home Video Chief Operating Officer -Sweta Agnihotri, being invited on stage.
Sweta Agnihotri said, “Reliance BIG Home Video is now venturing into the lifestyle segment in Home entertainment. Our first tie up is with Big Daddy Productions. We will be releasing a series of fitness and sports DVDs for home entertainment. This is the first of the three-part DVDs with Lara. Next will be a series of sports videos starting with none other than Mahesh Bhupathi, who will guide young aspiring tennis enthusiasts on the nuances of the game and will have a special feature on fitness.
Mahesh Bhupathi thanked the media and said, “We are very excited about our association with Reliance BIG Home Video and are very sure that this series will be very beneficial to all the consumers.
Lara was very excited about this phase in her career and mentioned that her body was a result of the combination of exercise and yoga. She also emphasized on the importance of eating right for fitness. “Nutrition food and exercise both go hand in hand. The DVD has tips for all kinds of people. There are food tips for people who want to gain or lose weight,” revealed Lara.
She further said, “I have had a consistent body size ever since I entered the film industry. I never suddenly put on weight. Blue was a milestone for me physically on-screen. After that film, people used to constantly ask me about fitness tips. Post BLUE this idea came about sharing this with people. I consulted Mahesh and he asked me to go for it.”
Lara also said that she will never be a size-zero. “I am a Punjabi and except for religious purposes, I have never fasted. I don’t diet and I never want to be a size-zero.”
Speaking about the DVD she added, “I’m really excited about this DVD. I think every person, male or female can get the desired body. It’s a lot of hard work but under the right guidance it’s surely possible.”
The entire concept behind this initiative is to promote a lifestyle that represents a fit body, mind and spirit.
Being jointly produced by Reliance BIG Home Video, Bheegi Basanti Entertainment Pvt. Ltd (Lara Dutta home production) and Big Daddy Productions, Yoga — Recovery and Rejuvenation includes specific asanas created to restore the central nervous system and to create a sense of overall well being in the body. Yoga: Recovery & Rejuvenation consists of 90 minutes of pure yoga that will help you rejuvenate and be complete within yourself. Lara, under the guidance of yoga expert Tonia Clark (certified Yoga Alliance instructor from Vancouver, Canada), herself has demonstrated and instructed you through various asanas and highlighting their benefits — like Adho Mukha Shvanasana (downward facing dog) that helps in calming the nervous system, Utkatasana (chair pose) that increases the heart rate and stimulates the circulatory and the metabolic system, Veerbhadra asana 2 (Warrior 2) that strengthens and stretches the legs and ankles and increases stamina, Vrikshasana or tree pose (extension of seated meditation) that strengthens thighs, calves, ankles and spines among various others.
The three Videos in the H.E.A.L. with Lara Dutta series are:
– Yoga: Recovery and Rejuvenation — in collaboration with Tonia Clark
– Power Play — in collaboration with Zareen Watson
– Posture Perfect– in collaboration with Zareen Watson
This set of lifestyle DVDs is meant for the people on-the-go or who want to get fit but don’t know how. It is an easy to follow routine that one can easily do at home. It is meant for people across all ages and is also the first step in making an effort towards communicating the idea of a well rounded and healthy lifestyle. Shot beautifully, the DVDs aims to help you recover from daily stress and body ailments and rejuvenate your body, mind and soul.
Lara went on to say, “My practice of yoga came to me many years ago. As an actress, life can sometimes get stressful and I feel that it is my yoga practice that helps me find that place of calm, a space of sanctity, wherein I truly get my peace of mind. Yoga is not just a form of exercise; it is a way of life. With this video, I wanted to give a yoga program that would help you completely rejuvenate yourself – a pathway to deep inner calm, emotional stability and immense physical well being.”
Check out these photos from the launch!