Vidya Balan gets “local” with small-town tailors

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Posted on November 8th, 2011 in Editors, Movies, News, Stars

Trust Balaji to push the envelope on marketing on every one of its films.

For The Dirty Picture, Balaji has come up with a dedicated promotion plan for B and C centres, given the film’s huge mass appeal.

During her tours to Ahmedabad, Chandigarh, Lucknow and others, to promote the Milan Luthria film, Vidya Balan will wear a ‘sari’ purchased from a local shop.

Not just that, the most famous local tailor from each city will get a chance to stitch a matching blouse for the actor.

The promos of the film in which Vidya is seen in sexy blouses and stylish saris, have been attracting a lot of attention. Particularly, her look in the red sari on the lines of what Dimple Kapadia had worn in Sagar.

Tailors in these cities have been clamoring for a chance to stitch Vidya’s outfit on hearing the news of her visit.

Kuch Toh Bolo!

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