Celebrities grace the Red Carpet at World Premiere of first ever ‘BollyBrit’ film, Naachle London

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Celebrities, cast and crew members of the first ever ‘BollyBrit’ film, Naachle London, graced the Red Carpet at the World Premiere on Wednesday 22nd February at Cineworld Feltham. In attendance were key cast and crew members from the groundbreaking film project, including: British screen heartthrob, Jake Canuso (ITV’s Benidorm and Shameless); actor/comedian Kulvinder Ghir (Rita, Sue and Bob Too, Goodness Gracious Me); model/actress Fagun Thakrar; sensational debutante Alyssa Sharma; junior artists Gursimran Deu, Aaron Pandher and Shiv Datta; writer/broadcaster Farrukh Dhondy; and the film’s producer and director Neville Raschid (Lost Dogs, Ealing Comedy).

Joining them the ensemble of talent on the Red Carpet were British Asian celebrities such as: AG Dolla, MC Special, Tasha Tha, Madhu (Signature), Asad Shan, Ameet Chana, Sunny, Shay and the Grewals (C4’s The Family). Following the World Premiere screening, guests were entertained at a post premiere party at Horizons, West London.

Heralding the debut of an exciting genre in British filmmaking and presented by dynamic, Asian family business-driven, UK-based production and distribution company, Aviary Films, Naachle London is a unique cinematic offering that presents a British take on the classic Bollywood genre, releasing in the UK on 24th February.

A feelgood, romantic comedy drama centring around two single parents that meet and fall in love when their children attend a West London, Bollywood dance class in preparation of a competition at the London Mela, Naachle London will appeal to cinemagoers of all ages and backgrounds. The film’s USP is that the entire film was created in the UK. From the scriptwriters, the music composer, the playback singers and dancers to the actors, the cinematographer, the editor, producers and director, the entire team is UK-based.

Adopting the classic, Bollywood narrative structure and influence, Naachle London intelligently retells the rich girl-poor boy love story in a contemporary British setting, while dealing with issues that face British society today such as the recession, interracial relationships, the stigma attached to divorcees among Asian communities and self-esteem and acceptance issues facing teenagers in modern Britain. Naachle London seamlessly blends Bollywood with international film stylistics and techniques. The Bollywood genre inspires six, catchy song-and-dance numbers and traditional themes such as family respect and honour, while international cinema, most notably Hollywood, inspires multi-layered characterisations, nuanced themes and fast-paced editing.

Naachle London releases across UK through Aviary Films on 24th February 2012.

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