No fireworks at the box office

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Posted on July 29th, 2013 in Movies, News

It was a largely unimpressive weekend at the box office for Bollywood films with none of the four new releases managing to do find much of an audience. Though one didn’t really expect terrific opening numbers from Bajatey Raho, Nasha, Issaq or Luv U Soniyo, it was expected that at least a couple of these would gather steam post their release. However this wasn’t really the case and the collections stayed largely on the lower side.

Bajatey Raho enjoyed the widest release of them all and also the best of the reviews, albeit on a comparative note. The word of mouth was ‘theek-thaak’ too for this ensemble affair which managed to hold audience interest for its quick fire 100 minutes duration. However the opening day was below ordinary and the pick up over the next two days was average too, hence resulting in a weekend of close to 5 crore. The film would have to be very stable during the weekdays to manage a respectable total.

Nasha was expected to top at the single screens but even in this market it didn’t really gain much momentum. Poor content, unflattering reviews as well as ‘thanda’ response from audience meant that the weekend stayed around the 3 crore mark. Even with low costs involved, the film would struggle to make any mark.

The costliest film of the weekend, Issaq, (expectedly) scored the lowest with the film failing completely at the box office. A wayward film with it’s content failing to deliver in a big way, this is yet another box office disaster for Prateik after Ekk Deewana Tha. With weekend collections around 3 crore mark, the film would be out of theatres in one week flat.

As for the fourth release Luv U Soniyo, even a week’s run is a task in itself. With a less-than-notable release and no visibility whatsoever, the film is a washout.

Kuch Toh Bolo!

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