ErosNow announces content acquisition deals with Viacom 18 & UTV

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13sep_ErosNow-logoErosNow, the dedicated online entertainment platform of Eros International, a leading global media company in the Indian film entertainment industry has announced the launch of Bollywood blockbusters from UTV and Viacom on its subscription services, to add to its already extensive catalogue of Bollywood hits.

With this collaboration, ErosNow has added some of UTV’s successful and acclaimed titles like Rowdy Rathore, Barfi!, Rang De Basanti, Jodha Akbar, Kaminey and several more from the UTV catalogue and another 50 titles from the Viacom catalogue including Special 26, Chashme Baddoor, Oh My God and Jab We Met to its library. These films will be a part of the subscription service of ErosNow called ErosNow Premium.

Speaking on the development, Rishika Lulla Singh, CEO ErosNow said, “With ErosNow, we have succeeded in developing a service that engages a new digital generation of South Asians globally and deliver unlimited movies to them at a minimal cost. Our tie-up with UTV and IndiaCast reiterates our commitment to providing top grossing Bollywood movies to our subscribers. The platform is a one-stop shop for entertainment; showcasing a whole host of blockbusters like Dabangg 2, Cocktail, Student of the Year, Rowdy Rathore, Son of Sardar, Rang De Basanti etc, spoiling our viewers for choice”.

Saurabh Doshi, Head New Media – IndiaCast said, “We are happy to associate with ErosNow for their online entertainment service and share our library with them. Indian movies appeal to audiences across geographies and age groups. We are sure that making them available to audiences on an online platform will attract not only the Indian diaspora living across the world but also international film lovers.”

All Hindi films showcased on ErosNow are available in HD and the platform offers subtitles in English, Arabic and other languages. This apart, the platform also provides chartbuster music videos and audio tracks to its subscribers for free.

Eros is committed to adding new and exciting content for viewers and in the last month launched Raanjhanaa, Bajatey Raho and Ek Thi Daayan and added 50 movies to the offering in the prior month.

ErosNow, a dedicated online entertainment service, represents Eros Group’s overall digital brand across the Group’s website, YouTube channel and varied social media including Facebook, Google+ and Twitter. is a premier destination for Indian entertainment offering an extensive content of movies, music videos and audio tracks on demand.

All films are part of the subscription service, ‘Eros Now Premium’, whilst all remaining content can be accessed for free.

Movie and music-lovers now have easy access to high quality entertainment online, on tablets and on mobile phones. To learn more log onto or download our app on iTunes, Google Play or the Amazon App store.

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