Shah Rukh Khan Launches golden TAG Heuer Carrera timepieces in Mumbai

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Posted on March 5th, 2014 in Hot, Movies, News, Press Release

taghauereventsrk7Brand Ambassador Shah Rukh Khan along with Kunal Kohli, Punit Malhotra and Tarun Mansukhani were at the recent Tag Haeur event celebrating ‘The Golden Era of Carrera’ that launched the famed watchmaker’s new collection of golden TAG Heuer Carrera timepieces in Mumbai.

This new Carrera series by TAG Heuer is powered by the supremely accurate Calibre 5 automatic movement. Created for the true connoisseurs of luxury, this collection has options in 18 carat Gold for those who like bling and 18 carat Rose Gold for those who like to keep in subtle. With options of rose gold or gold with steel and leather straps, details are stunning in their sophistication: hand-applied TAG Heuer logo, indexes and date window.

The evening was all about celebrating the Art of Manufacturing and Creation, and given the long withstanding association that TAG Heuer has had with the world of glamour and movies, Indian Film directors who have created unconventional cinema were felicitated at the event. Leading Directors like Kunal Kohli, Punit Malhotra and Tarun Mansukhani were all gifted the latest Steel and Gold Carrera Calibre 5 timepiece by Franck Dardenne and Shah Rukh Khan.

The evening was a star-studded affair that had a large gathering off celebrities and socialites who were seen enjoying cocktails and canapés. Amongst the attendees were Bottomline Media’s Director Tanaaz Bhatia with friends including Fashion Designer Manish Malhotra , Achla Sachdev, Rashmi Nigam, PriaKatariaPuri, Sidharth Malhota, Vikram Raizada, Rahul Dholakia, Vishal Malhotra, Timmy Narang, Aly and Yasmine Morani and Soumik Sen and the leading Directors who were presented with the Carrera Calibre 5 Timepieces.

Shah Rukh Khan said: “I am very excited about the latest Steel and Gold collection launched by TAG Heuer to celebrate the Golden Era of the Carrera. TAG Heuer is one of my longest associations of over a decade. I love the fact that TAG Heuer challenges the rules and thinks outside the box and I’m honored to be associated with such an iconic and forward-thinking brand.”

He added, “In my teenage years, I remember the hero wearing TAG watches in James Hadley Chase novels. Even though I couldn’t pronounce it, it was one of the few things I wanted to own. Then, in the 90s, I bought a TAG Heuer Link model while on a shoot in New York. It gave me sense of pride because I earned it, and even got a discount because the salesman was Indian.”

Speaking on the occasion, Franck Dardenne, General Manager, TAG Heuer, India: “TAG Heuer’s association with cinema goes back to the time Jack Heuer invented the FilmMaster, timing the duration of the film sequence in the 60s. It has been the gateway to reach the wrist of many actors, from Charlton Heston to Steve McQueen, through Clint Eastwood, and of course Shahrukh Khan. Carrera series prove that icons can reinvent themselves, that a long legacy is an incentive to go on innovating, creating. That is why we are happy to honour the promising directors.”

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About TAG Heuer
TAG HEUER — Since 1860 — Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked the history of luxury watchmaking, especially in the fields of chronographs and ultimate precision. A legend in prestige Swiss watchmaking and one of its most innovative Manufacture, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and wrist timepieces in the world. TAG Heuer is the world leader in high precision luxury chronographs with an unequalled mechanical accuracy of 1/10th, 1/100th, 1/1000th and even 5/10,000th of a second. In 2012, thanks to the lessons learned through these achievements, TAG Heuer won the world’s most coveted watchmaking award, the Geneva Watchmaking Grand Prix «Aiguille d’Or». From the Olympic Games in 1920 to its role as official watch and chronograph for the legendary Indy 500 race or for the Formula E, a new FIA championship of 100% electrically powered racing cars, today TAG Heuer is unrelenting in its quest for innovation, excellence, performance and prestige. This ambition is reflected in its partnerships with F1 Vodafone McLaren Mercedes team and its World Champion Jenson Button, with Audi Sport in the Le Mans 24 Hours and endurance races, and with the Automobile Club of Monaco for the prestigious Monaco Grand Prix. TAG Heuer is also a partner of Oracle Racing, the 34th America’s Cup defender and winner of the America’s Cup World Series 2012-2013. More than ever, the brand epitomizes prestige and performance through active and socially responsible partnerships with actress Cameron Diaz, actors Leonardo DiCaprio, Shah Rukh Khan and Chen DaoMing, and WTA tennis champion Maria Sharapova. Today, TAG Heuer develops and manufactures its own movement, the Calibre 1887, a chronograph with an oscillating pinion invented by Heuer in 1887. It also handcrafts the Monaco V4, a movement driven by belts, the Carrera Mikrograph, accurate to 1/100th of a second, and the Carrera MikrotourbillonS, a stunning double tourbillon on a 50Hz movement developed on the Mikrograph platform, and it just launched the MikroPendulumS, the first magnetic double Tourbillon. This exceptional level of watchmaking excellence has earned the company membership in the most exclusive circle of the Swiss watchmaking elite, the Fondation de la Haute Horlogerie (FHH). This year, TAG Heuer celebrates the 50th anniversary of its iconic timepiece, the Carrera.

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