Eros International, a leading global film company in the Indian film entertainment industry has emerged as the biggest Indian movie studio on Facebook with more than 7.5 million fans, a massive lead over any other Indian studio. One of the biggest Indian entertainment brands in the world, Eros through its digital platform ErosNow has now established itself as the number one movie studio in the digital world with a clear edge over other brands with its premium entertainment content on Facebook.
Commenting on the proud accomplishment, Rishika Lulla Singh, CEO, ErosNow said, “When it comes to social media strategy, Facebook still gets the maximum attention in the social space and we are so happy and proud to have built valuable communities here. We are constantly focusing on pushing great, engaging content to reach out to Indian film fans all over the world who have clearly identified our page as a preferred entertainment platform.”
The Eros Facebook page facebook.com/erosnow is a central hub and a one stop destination for everything in Indian entertainment, be it Hindi or regional cinema including Tami and Telugu movie content. The page is constantly updated with fresh content from Eros’ various offerings across the entire gamut of filmed entertainment and keeping audiences engaged through various posts on a daily basis including interesting movie trivia Guess the movie, Guess the lyrics etc. that form a core part of the engagement. Regular dialogue with the fans makes Eros the most active social media brand.
The Eros Facebook page re-engages with its existing fan base by constantly updating their content strategy and creating fully immersive experience for its fans and maximizing fan interaction. Through continually innovating, the page has achieved its high engagement levels and reach. Crowd sourced engagement initiatives such as celebrating India’s Independence Day, where ErosNow invited music from people across the world through social media. Fans recorded their versions which were mashed to create one version – the result a unique collaboration of music and emotions.
Eros FB also reaches out to consumers and fans across popular networking sites including Google+, Twitter, Instagram, Pinterest and Vine and through ErosNow blogs.
