The Indian indie music scene is experiencing an unprecedented surge, driven by fan-led discovery and a new generation of artists redefining contemporary South Asian sounds. We have two special tracks to showcase this epic sonic experience!
At the forefront of this global rise is ‘Kashish’ by Ashish Bhatia and Omkar Singh, one of the most electrifying independent tracks of the year. What began as an indie-spirited drop has quickly become a worldwide cultural moment, powered by storytelling, emotion, and a passionate fan community.
After gaining massive traction across South Asia, Kashish has made an unprecedented leap across borders, debuting at #4 on Spotify’s Global Viral charts and sparking a wave of virality across social media platforms. The track’s success exemplifies the growing influence of Indian indie music on global audiences, highlighting the potential of new-age South Asian artists to transcend borders and connect with listeners worldwide.
Ashish Bhatia, a dynamic artist, dancer, and actor, continues to shape the influence of next-generation creators through his high-energy storytelling and strong youth connect. Delhi-based singer-composer Omkar Singh brings a raw, warm, and unmistakable vocal presence, shaped by his journey from school-day Bollywood covers to becoming one of indie music’s most exciting new voices.
Reflecting on the massive global love, Ashish Bhatia shared, “Kashish has been a special journey from day one, but watching people across the world make it their own has been surreal. Every edit, every message, every country discovering the track feels like the song is living a bigger story than we imagined. I’m incredibly grateful for the love, and I’m carrying this energy with me into everything I create next.”
Omkar Singh added, “Kashish has been a turning point for me. To see people across the world connect with my voice and the emotion behind the track is truly overwhelming, and I’m grateful for every bit of love the song has received.”
Also stepping right into this moment is Bargad-Sufr’s most exciting new single, created in association with Arpit Bala and producer ToorjoDey. With emotionally rich, universally relatable storytelling, the track has risen from a quiet indie release to a global viral wave, fuelled by a fast-growing fandom and dominating GenZ feeds as the definitive sound of being in love, delusional, and beautifully down bad all at once. Sufr, an emerging and largely self-made artist, has seen his rise driven almost entirely by a wave of organic, fan-led love that’s turned casual listeners into a loyal community rallying behind his music. Known for tracks like Zulfein and Chaandni, he continues to shape the next wave of South Asia’s new-age indie sound with textured moods, brooding warmth and a voice that feels like falling in love in slow motion. What started as quiet support across socials has quickly evolved into a budding fandom, with the track reaching No. 1 on the Global Viral Spotify charts, purely on the strength of the community behind it.
Reflecting on the global love, Sufr shared, “Everyday I wake up to something new that people have created with ‘Bargad’ – a new message, a new country discovering my song, and it all still feels unreal. ‘Bargad’ comes from a very personal place, and seeing people around the world connect to a feeling I wrote is the biggest reward. The love has been overwhelming in the best way and I’m grateful that the song is finding its people everywhere it goes. I’m grateful and excited to see how far the audience takes the song. Also, I am taking all this love with me into everything I create next.”
To which Arpit Bala added,“‘Bargad’ came from a very raw space for me. I wrote it almost like a journal entry, without thinking about how big it would become. Watching listeners connect to that vulnerability, interpret it in their own ways, and create so much beautiful content around it… it’s overwhelming in the best way. I’m grateful that something so personal has found a home in so many people.”
