The Embassy of Switzerland honored Bollywood dream merchant, Yash Chopra with the Swiss Ambassador’s Award 2010 for his contribution in promoting ‘Brand Switzerland’ through his movies. The award was presented at a scintillating evening hosted on the lawns of the Swiss Ambassador’s residence on Monday, October 25, 2010. The Swiss Ambassador’s Award is presented to personalities, who have played an outstanding role in promoting relations between India and Switzerland. This award is being presented for the first time in 2010.
While presenting the award to Mr. Chopra, the Swiss Ambassador H.E Mr. Philippe Welti said,”We are pleased to honour Mr. Yash Chopra with the first of its kind award. Mr. Chopra’s association with Switzerland dates back to 1965 when he was present at the very same lawns while shooting for his golden jubilee hit, Waqt. Our association has come a long way since then with numerous of his movies showing the splendid serenity of Switzerland. To many Indians, a Yash Chopra movie has been their window to a scenic dreamland… a window to Switzerland.”
Deepika Padukone was at the event and congratulated Yashji on being presented this prestigious award. The highlight of the evening’s cultural performances was the Swiss Ambassador’s opening of the ceremony with music from Waqt (1965) that he brilliantly played on a Fl