Farah Khan has recently been busy promoting her upcoming home production, the Akshay Kumar-Sonakshi Sinha starrer Joker. She was seen with three “aliens” at the unveiling of the ICC World T20 Trophy event along with cricketer Irfan Pathan.
Joker, which is written and directed by Farah Khan’s husband Shirish Kunder, promises to be an out-of-the-box film experience. It is about a neglected village called Paglapur which cannot be found anywhere on the Indian map. In order to draw the government’s attention towards the village, Akshay Kumar creates some drama (and no doubt, some comedy) involving aliens.
In keeping with the film’s “alien” nature, the makers have opted for an out-of-the-box promotional strategy.
“We along with UTV Motion Pictures and Akshay Kumar have decided that we will do out-of-the-box promotions for this film. We don’t want to promote the film in a regular way like going on city tours, doing events and all that..,” Farah told reporters.
“At least Joker is a different concept,” says Farah. “We are tired of watching the same types of films over and over again.”
“My journey so far has been wonderful and if the movie is a hit it will be even better. I’ll be able to afford to go on more journeys,” she smiled, elaborating on her involvement with the project.
“We’ve been very lucky until now. We’ve got Akshay, we’ve got Sonakshi. They’ve been very cooperative. Our music is also very good.”
Joker is set to release on August 31 and is being jointly produced by UTV Motion Pictures, Akshay Kumar’s Hari Om Entertainment and Farah & Shirish’s Three’s Company. It will no doubt create absolute hungama at the box office!