We told you earlier about director Nikhil Advani’s campaign to write to the Prime Minister to protect the habitat of the wild animals. This unique marketing initiative is for his upcoming 3D animation film Delhi Safari. Nikhil Advani, Boman Irani, Govinda, Bittu Sahgal, Shankar Mahadevan, Loy Mendonsa and Swini Khara were present at the Delhi Safari press meet held at PVR Juhu and initiated the ambitious nationwide campaign titled, “Fight for Us Write for Us” on 9th August, 2012.
Explaining the campaign Advani said, “We will ask students from over 1000 schools to send letters in support of the cause, which will then be sent to the Prime Minister’s office. We will use the internet and social media to reach out to as many as possible, so that the petition reaches the PM’s office by Wildlife Week (in October).”
The powerful campaign has at its heart, a desire to invoke concern about the massive deforestation and killing of wildlife in this country. The school contact program will trigger all the participating schools to take an oath on August 15th, 2012, our Independence Day. All the students after the flag hoisting, will take a pledge to save to “Save Our Forests, Save Our Animals, Save Mankind”. And for the animal kingdom they will pledge, “Write For Us, Fight For Us”.
Delhi Safari is India’s first 3D stereoscopic animation feature film which highlights the urgent cry of animals against deforestation. Delhi Safari is about five animals from Borivali National Park, who meet the Prime Minister in Delhi with a plea to stop builders from encroaching on their forests. Urmila Matondkar gave voice to the leopard, BEGUM, who in the film leads the group of five messengers to Delhi to voice their concern for the wellbeing of the animals and fight against deforestation. Akshaye Khanna voices the parrot, Alex, who is the voice of the animals to mankind. Swini has voiced the cub leopard, Yuvi. It is Yuvi’s idea to not run away from their homes (forest) and take a team to Delhi to the Parliament to fight against deforestation. Also featured are vocal performances by Boman Irani and Govinda, with music by the great Shankar-Ehsaan-Loy.
The cast of the film said that they find the message in the film so relevant to today’s times and it is important for every citizen of this planet to fight for to save the earth.
Founder-Editor, Sanctuary Asia Bittu Sahgal said that what the environmentalist have been trying to achieve in the last 20 years in India, this film has communicated in 90 minutes. He was so impressed with the film that he decided to whole-heartedly support the cause and the message of the film. Each postcard carries his message as the main message to the Prime Minister.
Poorva Joshipura, CEO, PETA India said, “If every person watched Delhi Safari the world would be a better place. Delhi Safari helps show that animals are as loving of devoted to their families and friends as we are and that they deserve to have their homes respected, not torn down. This film will undoubtedly leave both kids and adults with a lasting appreciation for animals, and empower people of all ages to take action for animals.”
“Our film Delhi Safari is clearly a Bollywood masala film for each to enjoy with a strong global message,” said Rashmi Ahad, Director Marketing and Media.
“We feel very privileged that through this highly entertaining film, we are able to pass on a message that is very important to the sustenance of life of animals, forests and thereby humans on earth. It’s an honor to have BITTU Sahgal and PETA endorsing our film and the cause”, said Nishit Takia, CoFounder/ Director of Krayon Pictures.
Advani is moved by the response to the film and this new initiative. “This film is very close to my heart. I am humbled to see the passion and the support the film has garnered by the people of such high repute. What started out as an entertaining film has also become a movement that builds a cause for a better tomorrow.”
At the event Boman Irani, Swini, Shankar Mahadevan, Loy Mendonsa, Nikhil Advani, and Bittu Sahgal along with 50 children started this campaign by writing a message to the PM and dropped them in the box.
Delhi Safari releases on October 19, 2012.
Check out these exclusive pics from the event!