Sonam Kapoor not only has a gorgeous face she also has a beautiful heart. She has been named the face of Elle’s Breast Cancer Awareness Campaign. Sonam said, “One of my friend’s mother had breast cancer and I have seen what she has gone through. Few women after menopause, tend to get susceptible to breast cancer and it is very important for them to be aware of the issue in order to cure it. As a face of Elle in this campaign I will use my celebrity status to tell women to be progressive and not regressive.”
A press release from the company said, “The Estee Lauder Companies’ 2008 Breast Cancer Awareness Campaign, “World Pink. World Without Breast Cancer. Wear a Pink Ribbon. Make a Difference.” encapsulates the spirit of bringing people together from all walks of life to find a cure for breast cancer. Fifteen of The Estee Lauder Companies’ highly sought-after brands will sell Pink Ribbon products to raise money for The Breast Cancer Research Foundation. This October, the BCA Campaign will be present in over 65 countries and will unite around a common goal: to reach every corner of the world with the message about the importance of early detection and to raise significant funds for research in order to attain a world without breast cancer in the not too distant future.”
Speaking of that gorgeous face, Sonam is seen looking extremely hot in this exclusive first look of the shoot by Atul Kasbekar for the campaign.
We applaud Sonam for being part of this initiative!