The stars and filmmakers behind the upcoming outrageous comedy FUKREY launched the music in grand style at Delhi University’s Atma Ram Sanatan Dharm College (ARSD). While Farhan Akhtar and Ritesh Sidhwani (from production house Excel Entertainment), along with director Mrighdeep Singh Lamba, entered the university hall on bicycles, the four lead stars - Manjot Singh, Ali Fazal, Pulkit Samrat and Varun Sharma – made a grand and unique entrance on horseback, to mirror a similar scene in the film. The female leads – Richa Chadda, Priya Anand and Vishakha Singh – entered walking and dancing into the festive occasion joined by dhol players and a musical band.
Addressing the mammoth crowd of college students, Akhtar described his bicycle entrance sarcastically stating “the budget of the movie is so big that we invested everything in it. So with the leftover money, we could only afford horses.”
Music director Ram Sampath performed two tracks from the film while singer Sona Mohapatra performed a Punjabi song. The audience partied hard to the live music show and the launch event also featured Akhtar performing his hit song “Rock On” from the film of the same name which he produced and starred in.
Your college days are said to be the best of your life – fun, frivolous and filled with friendship. But this is far from true in the new “rogue-trip” film ‘Fukrey’.
Fukrey is a twisted coming-of-age drama and deliciously hilarious tale of four young, hapless ‘nobodies’ [‘Fukreys’], running after their individual desires, brought together by one dream. Their lives are turned upside down when they chase that elusive ‘get rich quick’ scheme. The film combines the crazy antics and madcap mishaps of four loser college friends, as their paths cross with an array of colourful characters, from a tough-talking Punjabi female don to a Jugaad Baaz college watchman. Mayhem ensues with predictably hilarious and unexpected results.
Fukrey stars a bevy of talented stars in the Bollywood arena - Richa Chadda [‘Oye Lucky! Lucky Oye!’, ‘Gangs of Wasseypur’]; Ali Fazal [3 Idiots, The Other End Of The Line] Manjot Singh [‘Oye Lucky! Lucky Oye!’, ‘Udaan’], Pulkit Samrat [‘Bittoo Boss’] and Varun Sharma, amongst others.
The film is directed by Mrighdeep Singh Lamba, [‘Teen Thay Bhai’], who also shares screenplay adaptation and writing credits with Vipul Vig. The vibrant and eclectic soundtrack is by composer, musician and producer Ram Sampath, noted for his musical scores on such films as: Delhi Belly, Talaash andKhakee.
The acclaimed producer duo Farhan Akhtar and Ritesh Sidhwani lend their sizable producer talents to the film under their production banner Excel Entertainment. The company was founded in 1999 with a vision to make contemporary Indian cinema. With modest beginnings nine years ago, today Excel is considered iconic in changing the sensibilities of Indian viewers, and for pushing the boundaries of ‘reel’ entertainment across the world. Some of Excel Entertainment’s cult classic projects include: Dil Chahta Hai, Lakshya [the official entry for the Rio International Film Festival], Zindagi Na Milegi Dobara and Don 1 and 2 [screened at the Berlin Film Festival].
Join the ‘four Fukrey’s’ to see if they save the day with their biggest gamble from obscurity to popularity in life and love. Hold on tight to your seats! Excel Entertainment’s Fukrey releases nationwide on 14th June 2013.