Lootera all set to grow on word of mouth, Policegiri counts on Sanju power

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Posted on July 4th, 2013 in Movies, News
Sonakshi Sinha is in for some real interesting weekend ahead. After working in five back to back hero-centric films (Dabangg, Rowdy Rathore, Joker, Son of Sardaar, Dabangg 2), four of which crossed the 100 crore mark, she would now be seen in her first ever outing which has both her and hero in equal measures. Even for Ranveer, this is an acid test of sorts since after being seen as a flamboyant personality in Band Baaja Baraat followed by Ladies v/s Ricky Behl, he would be seen in a much sober avatar on screen.
What has caught attention so far is the simplicity factor in this Vikramaditya Motwane affair. If the promos are any indication, this one appears to be a classy outing in the offering. This also means that the film would find maximum patronage, at least to begin with, in premium multiplexes at major cities with all India opening in the 50% range. Over the weekend, if the word of mouth catches up, it should see good escalation and also settle down, a la ‘Barfi!’ which had the same target audience.
Meanwhile Policegiri has turned out to be one of those rare films in the current times when due to unfortunate circumstances, the lead hero (Sanjay Dutt – who is returning as a solo hero after ages) is not available for any promotion whatsoever. The heroine (Prachi Desai) couldn’t have been thrust with the promotion responsibility either since this isn’t a romantic or a musical tale. The director (K.S. Ravikumar) too is not from Bollywood which means he has a limited presence, visibility and awareness amongst a large segment of audience.
This has resulted in producers (Rahul Aggarwal, T.P. Aggarwal) taking charge and covering an extra mile to bring Policegiri to the audience. They have succeeded to a good extent as well since the film is expected to open well in mass centres (around 50%), especially at single screen theatres. This one appears to be a fast paced action entertainer in the offering and should take one of the better starts for a rare solo Sanjay Dutt starrers in the recent times.

Kuch Toh Bolo!

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