Yash Raj Films’ (YRF) YouTube Channel crosses the 1 Million subscriber landmark

Posted on August 6th, 2013 in News, Press Release

13aug_YRF-1MillionSubcribersYash Raj Films has certainly entertained generations with their heart-warming and enjoyable films. Recently, the Yash Raj Films’ (YRF) YouTube Channel crossed a note-worthy landmark by achieving a Million subscribers. The banner has stayed ahead of its times, which plays a very pivotal role for the success they have achieved.

The YRF YouTube channel has a diverse range of videos. The channel not only offers the latest YRF trailers, song videos but also interactive content like contests, live events, audio juke box, lyrical videos, trivia videos, behind the scenes, and making of films/songsvideos that are also shared regularly among all its fans worldwide. The channel also has a vast gallery of videos of YRF Classics. The videos are organized with a very systematic and simplified approach for easy and user-friendly viewing. These videos are cross promoted across YRF’s social properties where fans are updated about all the latest additions to their huge video gallery.

Talking about crossing the 1 Million subscriber landmark, says Anand Gurnani(Vice President – Digital, Yash Raj Films Pvt. Ltd.), “Today, marketing has moved from a one-way communication to engagement, thus creating conversationson interactive digital touch points such as YouTube. The YRF Channel on YouTube is one of the most active and popular online video destinations from India, which has a great following worldwide. We would like to personally thank each and every one of our subscribers, who are the reason we have achieved this milestone. We will always endeavour to entertain everyone staying true to our motto of – films forever…”

Thanks a Million to all our YouTube subscribers: “>

Subscribe to www.youtube.com/yrf to get all the latest updates on YRF’s video assets!

Kuch Toh Bolo!


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